The French are paying $36 for a burger

Blue Rondo is not obsessed with France, I swear. That said, here’s a fun little item on American food trucks invading France [NYT]:

In France, there is still a widespread belief that the daily diet in the United States consists of grossly large servings of fast food. But in Paris, American food is suddenly being seen as more than just restauration rapide. Among young Parisians, there is currently no greater praise for cuisine than “très Brooklyn,” a term that signifies a particularly cool combination of informality, creativity and quality.

All three of those traits come together in the American food trucks that have just opened here, including Cantine California, which sells tacos stuffed with organic meat (still a rarity in France), and a hugely popular burger truck called Le Camion Qui Fume (The Smoking Truck), owned by Kristin Frederick, a California native who graduated from culinary school here.

[…]

American chefs are at the helm of some of Paris’s hippest restaurants, like Daniel Rose of Spring, Kevin O’Donnell of L’Office and Braden Perkins of Verjus. And the city’s collective crush on high-end hamburgers continues: Parisians are paying 29 euros, or just over $36, for the popular burger at Ralph’s, the Hamptons-Wyoming-chic restaurant in the palatial Ralph Lauren store.

[…]

In French restaurants, and sometimes even fast-food joints, burgers are eaten with utensils, not hands.

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